A Filter to Our Wants?

In the recent TED talk, our class watched, called Filter Bubbles, Eli Pariser talked about how searches these days are filtered to what we want to see, instead of the most prevalent information. Based on pervious searches and the links that were chosen, websites like Google and Facebook, pick certain links that they believe relate to what we are looking for. Eric Schmidt, from Google, claims, "It will be very hard for people to watch or consume something that has not in some sense been tailored for them." I think that is true already, Facebook only shows information or news from people who we show interest in, and on Google, the top searches are based off of pervious searches and our current location. I think that this is promoting laziness in a sense, because most of the time the information that we are searching for is only one click away. These days we don't need to search all over the web for information, most of it is on our home screen.